In his analysis of the social and economic conditions of intellectual activity in ancient Greece, Gentili argues that the value of poetry underwent a notable change in the late archaic period. Poetry came to be produced within a contractual relationship between patrons and poets, it became a commercial good available to the one who could pay for it and its value was expressed no longer by honouring the poet but by paying for his product. At the time of Solon and (...) Theognis the producers of poetry had been aristocratic members of the polis giving political advice to their peers and gaining renown by the quality of their advice. Yet Simonides and Pindar wrote under different social conditions. Gentili writes: Fully conscious by now of the dignity and importance of his role, the poet also becomes aware of its [i.e. poetry's] ‘commercial’ value. He puts his own sophia at the disposal of the highest bidder, thereby creating a basis for the tendency to regard wealth and poetic ‘wisdom’ as interchangeable moral equivalents. (shrink)